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The word SUGOI is a Japanese term for “Incredible” and it is in the exquisite details where it’s evident that SUGOI lives up to its “incredible” name. Sugoi produces award-winning women's cycling shorts, R+R socks (Race + Recovery), running shorts, sports jerseys, jackets, and other clothing specifically designed for racing, training, layering, and casual wear. Whether you are a professional athlete or an enthusiastic rookie, SUGOI can dress you head-to-toe with quality, impressive sports apparel.