Sportful traces its roots to Italy, where the Cremonese family started a knitwear factory in 1946. In 1972 Sportful began manufacturing skiwear, in 1985 they expanded into technical cycling clothing, and in 2002 the Italian national cycling team began wearing Sportful apparel. In the USA, Sportful is distributed through Castelli Sportful America. Team Estrogen is able to offer a hand-picked selection of Sportful's race-ready women's cycling apparel.