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Serfas knows that cycling should build up your body, not break it down, and their cycling gear is designed with this idea in mind. Serfas helped usher in ergonomic saddles back in 1997 with its RX saddle technology, with a full-length anatomical groove and elevated seat position to eliminate pressure. Today, Serfas offers a full line of women's bike seats including gel saddles and the colorful and sporty Carma saddles. They also produce a wide variety of other cycling accessories including LED lights, cycle computers, womens bike gloves and saddle packs.