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Patagonia's mission is to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. Patagonia grew out of a small company that made tools for climbers, and a love of the outdoors remains at the heart of their enterprise. From cycling to skiing, paddling and trail running, their focus is on activities that connect us with nature. Patagonia's line of women's outdoor apparel takes a minimalist approach and they design their jackets, shorts, pants and other clothing to maximize simplicity and utility.