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Paceline Products was incorporated in 1993 to develop and market a skin lubricant and synthetic chamois conditioner. The initial goal of the company was to make a non-greasey skin lubricant and chamois cream that would wash out of clothing and off skin with soap and water. And so, Chamois Butt'r® was invented. The popularity of Chamois Butter has been a key part Paceline's success, but they are also well known as distributors of the Jimi Wallet and The Bike Peddler's Take-A-Look Mirror.