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Headsweats Perspiration Technology Headwear® was founded in the winter of 1998 by shoe industry veteran and obsessed cyclist, Alan Romick. Frustrated by the perils of heavy sweat blindness, migrating sunscreen, and odd sunburn patterns on his head through his helmet, he set out to develop headgear that worked. Today the Headsweats line includes washable, airlight, supremely wicking hats that now dominate the triathlon and adventure racing worlds.