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Fi'zi:k is a racing brand. It represents beauty, speed, passion and freedom for those who race against each other, race against the clock and for enthusiast cyclists around the world who identify with the feeling of the fire of competition. Fi'zi:k is the phonetic spelling of the word physique, referring to the form or state of the human body. Often associated with general fitness and athletics, the word is also used in many contexts to illustrate physical strength and superb health.